Product
"New product ideas come from many sources, including customers, employees, distributors, competitors, vendors, research and development"MKTG, Lamb Hair McDaniel, pg. 147
St. Nick's Spirits vodkas aren't just tasty beverages to enjoy after a hard day of work. They're the stuff of holiday memories. They're that time you went to -5 Degrees and hula hooped for an hour straight beating everyone winning a St. Nick's parks. They're that couple of martinis before New Year's on the strip.
Distribution
St. Nick's Spirits brand of vodkas will be available wherever liquor is sold. There's are also plans in place for clubs across the strip to carry the vodka. Initial launch will be exclusive to the Las Vegas market and only for the holiday season. Our exclusivity will lead to profit for National launch.
Promotion
St. Nicks will be heavily promoted throughout the holiday season. During the off-season, there are plans to maintain the company blog, website, myspace and Twitter to continue making contact with potential customers, get ideas for expansion and more.
"An integral part of any package is its label."MKTG, Lamb Hair McDaniel, pg. 135
St. Nick's Spirits vodka doesn't look like any other vodka bottle out there. It has a kitschy look reminiscent of the 1950's. When consumers see the "sparkly diamonds", they should immediately think St. Nick's.
Price
St. Nick's Spirits is on the level with Skyy Vodka, Stoli and the like. The appeal of St. Nick's line of fine vodkas lies in the uniqueness of the line as well as the idea that good times should be spent with friends during the holiday season and St. Nick's seeks to develop a relationship with the customers, a friendship. Friends don't fleece friends, in fact, sometimes, they give them gifts and although St. Nick's will never be on sale, you can bet money that they'll give you a gift with purchase.
"Status quo pricing has the major advantage of requiring little planning". MKTG, Lamb Hair McDaniel pg.264
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