Latest design additions to St Nick's Spirits

It was very important to me to get the branding down, so when consumers see the 50s style diamonds or Santa silhouette, their first thought will be St. Nick's Spirits. "Branding allows marketers to distinguish their products from all others". MKTG, Lamb Hair McDaniel, pg. 135.

So, here we are week 10. I've been designing like crazy!The latest are a twitter page (http://twitter.com/stnickspirits), recipe cards to be distributed at point of purchase, and a billboard.













"When consumers search extensively for a particular item and are very reluctant to accept substitutes, that item is a specialty item." MKTG, Lamb Hair McDaniel, pg. 132.

St. Nick's Spirits line of seasonal vodkas are a specialty item in every sense. They're the first seasonal vodkas to come from Las Vegas and are available exclusively during the holiday season. Despite the limited availability of the item, I see no reason to ravage consumer's pockets. The pricing for a bottle of St. Nick's Vodkas are a competitive $16.95 per 750 ml bottle. There will be no price slashing so as not to cheapen the brand, but I am working on a "gift with purchase" idea. More on that soon!